For Immediate Release
Contact: Danielle Marse-Kapr
YWCA USA
P 202.835.2364 | dmarsekapr@ywca.org
YWCA USA Announces National Brand Awareness Campaign
Iconic Brand Reaffirms 150 Year Commitment to
Eliminating Racism and Empowering Women
YWCA USA, alongside 225 associations in nearly every state in the country, released the brand awareness campaign, titled “On A Mission.” The campaign, combined with updated brand standards, will better reflect the organization’s mission, what it stands for, and specifically how it helps millions of individuals a year through programs focused on racial justice and empowering women. As a major part of the campaign, YWCA USA invites the public to share how they have been positively impacted by a YWCA by coming to www.ywca.org to submit their story or posting on social media with the hashtag #OnAMission.
Today, YWCA is one of the top 25 largest charities in the U.S., according to NonProfit Times, with total revenues of more than $775 million. It is also the largest network of domestic violence service providers in the nation, serving more than 500,000 women and their families each year. YWCA helps more than 2 million women and children each year in the U.S., and worldwide, YWCA serves 25 million women and girls in 120 countries.
As part of the campaign, YWCA introduced an updated homepage to showcase the depth, breadth, and reach of its services. The refreshed brand standards also include new fonts and new visuals.