What Women Want 2012

YWCA USA commissioned a 2012 survey of nearly 1,500 adult women nationwide with Lake Research Partners and pollster Celinda Lake and the polling company, inc./WomanTrend and pollster Kellyanne Conway. The survey was conducted in late August and early September; it is an encore study to the original What Women Want 2008 Survey, also commissioned by the YWCA.

The results offer a revealing look at what’s on women’s minds and what concerns they have in this key election year. We found that 80 percent of women, across all divides and regardless of political affiliation, agree on 80 percent of the issues. Their top priorities for elected leaders are broad, ranging from jobs and the economy to health care and equal pay – and when it comes to solutions, women believe that there are roles for both the private sector and all levels of the public sector to play.

On September 29, 2012 Celinda and Kellyanne presented the survey’s results to participants at the 2012 What Women Want Town Meeting in Cincinnati, Ohio. Read highlights and media coverage from the day’s discussion, view photos and learn more.

See coverage of the survey results and YWCA’s Cincinnati Town Meeting on September 29:

Town hall urges women to flex political muscle, Cincinnati Enquirer
Romney Faces a Formidable Gender Gap, National Journal
YWCA hosts women’s town meeting, Fox19
YWCA USA hosts All-Women Town Meeting here to discuss political, economic priorities, Cincinnati Herald
One of the Nation’s Most Prominent Organizations Adds Substance and Color to Women’s Voices, Huffington Post
Women discuss election year issues, The News Record
Here’s what women want from elected officials, Business Courier
What Women Want (Really), Connie Shultz